TABLE OF CONTENTS:

1. GENERAL PROVISIONS

2. GROUNDS FOR DATA PROCESSING

3. PURPOSE, BASIS, PERIOD AND SCOPE OF DATA PROCESSING IN THE ONLINE STORE

4. RECIPIENTS OF DATA IN THE ONLINE STORE

5. PROFILING IN THE ONLINE STORE

6. RIGHTS OF THE DATA SUBJECT

7. COOKIES IN THE ONLINE STORE, EXPLOITATION DATA AND ANALYTICS

8. FINAL PROVISIONS

1. GENERAL PROVISIONS
1.1 This privacy policy of the Online Store and Website is for informational purposes, which means that it is not a source of obligations for Service Recipients or Customers of the Online Store. The Privacy Policy primarily contains rules regarding the processing of personal data by the Administrator in the Store and the Website, including the basis, purposes and scope of personal data processing and the rights of data subjects, as well as information on the use of cookies and analytical tools in the Online Store.

1.2 The Administrator of personal data collected through the Store and the Website is the company

B

Dreality Daniel Rożek
Słowian 4
20-830 Lublin, Poland
NIP 7123443738

 

e-mail address: support@thedreality.com – hereinafter referred to as “Administrator” and being at the same time the Service Provider of the Store and the Website and the Seller.

1.3 Personal data in the Store and Website are processed by the Administrator in accordance with applicable laws, in particular in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC (General Data Protection Regulation) – hereinafter referred to as “RODO” or “RODO Regulation”. Official text of the RODO Regulation: http://eur-lex.europa.eu/legal-content/PL/TXT/?uri=CELEX:32016R0679

1.4 The use of the Online Store, including making purchases, is voluntary. Likewise, the related provision of personal data by the Customer or Client using the Online Store and Website is voluntary, subject to two exceptions: (1) conclusion of contracts with the Administrator – failure to provide, in the cases and to the extent indicated on the website of the Internet Shop and in the Regulations of the Internet Shop and this privacy policy, personal data necessary for the conclusion and performance of a Sales Agreement or an agreement for the provision of Electronic Services with the Administrator results in the impossibility of concluding such an agreement. Providing personal data in such a case is a contractual requirement, and if the data subject wants to conclude a given agreement with the Administrator, he/she is obliged to provide the required data. Each time the scope of data required to conclude a contract is indicated in advance on the website of the Online Store and in the Terms and Conditions of the Online Store; (2) the Administrator’s statutory obligations – providing personal data is a statutory requirement resulting from generally applicable laws imposing an obligation on the Administrator to process personal data (e.g. processing of data for tax or accounting purposes), and failure to provide such data will prevent the Administrator from fulfilling these obligations.

1.5 The Administrator shall exercise special care to protect the interests of the persons whose personal data it processes, and in particular shall be responsible and ensure that the data it collects are: (1) processed in accordance with the law;

(2) collected for specified lawful purposes and not subjected to further processing incompatible with those purposes; (3) substantively correct and adequate in relation to the purposes for which they are processed; (4) stored in a form that allows identification of the persons to which they relate for no longer than is necessary to achieve the purpose of the processing; and (5) processed in a manner that ensures adequate security of personal data, including protection against unauthorized or unlawful processing and accidental loss, destruction or damage, by means of appropriate technical or organizational measures.

1.6 Taking into account the nature, scope, context and purposes of the processing and the risk of violation of the rights or freedoms of natural persons of varying probability and severity, the Controller shall implement appropriate technical and organizational measures to ensure that the processing is carried out in accordance with this Regulation and to be able to demonstrate this. These measures shall be reviewed and updated as necessary. The Administrator shall implement technical measures to prevent unauthorized persons from obtaining and modifying, personal data sent electronically.

1.7 All words, phrases and acronyms appearing in this privacy policy and beginning with a capital letter (e.g., Seller, Online Store, Online Service, Electronic Service) shall be understood in accordance with their definition in the Terms and Conditions of the Online Store available on the pages of the Online Store.

2. GROUNDS FOR DATA PROCESSING
2.1 The Administrator shall be entitled to process personal data in cases where, and to the extent that, at least one of the following conditions is met: (1) the data subject has given his or her consent to the processing of his or her personal data for one or more specified purposes; (2) the processing is necessary for the performance of a contract to which the data subject is a party or to take action at the request of the data subject prior to entering into a contract; (3) the processing is necessary for the fulfillment of a legal obligation incumbent on the Administrator; or (4) processing is necessary for the purposes of legitimate interests pursued by the Controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

2.2 The processing of personal data by the Administrator shall require, each time, the existence of at least one of the grounds indicated in Section. 2.1 of the Privacy Policy. The specific grounds for the processing of personal data of Service Recipients and Customers of the Online Store by the Administrator are indicated in the next section of the privacy policy – with regard to the given purpose of personal data processing by the Administrator.

3. PURPOSE, BASIS, PERIOD AND SCOPE OF DATA PROCESSING IN THE ONLINE STORE
3.1 Each time, the purpose, basis, period and scope, as well as recipients of personal data processed by the Administrator results from the activities undertaken by a given Service Recipient or Customer in the Online Store. For example, if a Customer decides to make a purchase from the Online Store and chooses personal collection of the purchased Product instead of courier delivery, his/her personal data will be processed for the purpose of executing the concluded Sales Agreement, but will no longer be shared with the carrier performing the shipments on behalf of the Administrator.

3.2 The Administrator may process personal data in the Online Store for the following purposes, on the following grounds, during the following periods and to the following extent:

4. RECIPIENTS OF DATA IN THE ONLINE STORE
4.1 For the proper functioning of the Online Store, including the execution of concluded Sales Agreements, it is necessary for the Administrator to use the services of external entities (such as a software provider, courier, or payment processor). The Administrator shall only use the services of such processors who provide sufficient guarantees for the implementation of appropriate technical and organizational measures so that the processing meets the requirements of the RODO Regulation and protects the rights of the data subjects.

4.2 The transfer of data by the Administrator does not take place in every case and not to all recipients or categories of recipients indicated in the Privacy Policy – the Administrator transfers data only when it is necessary for the

realization of the given purpose of personal data processing and only to the extent necessary for its realization. For example, if the Customer uses personal pickup, his data will not be transferred to the carrier cooperating with the Administrator.

4.3 Personal data of Service Recipients and Customers of the Online Store may be transferred to the following recipients or categories of recipients:

4.3.1. carriers / forwarders / courier brokers – in the case of a Customer who uses the method of delivery of a Product by mail or courier in the Online Store, the Administrator makes the collected personal data of the Customer available to the selected carrier, forwarder or broker performing shipments on behalf of the Administrator to the extent necessary to complete the delivery of the Product to the Customer.

4.3.2. entities handling electronic or credit card payments – in the case of a Customer who uses electronic or credit card payment method in the Internet Shop, the Administrator shall make the collected personal data of the Customer available to a selected entity handling the aforementioned payments in the Internet Shop on the order of the Administrator to the extent necessary to handle the payment made by the Customer.

4.3.3. service providers supplying the Administrator with technical, IT and organizational solutions enabling the Administrator to conduct its business, including the Internet Store and Electronic Services provided through it (in particular, providers of computer software for running the Internet Store, e-mail and hosting providers, and providers of business management and technical support software for the Administrator) – the Administrator shall make the collected personal data of the Customer available to a selected provider acting on the Administrator’s order only in the case and to the extent necessary to realize the given purpose of data processing in accordance with this Privacy Policy.

4.3.4. accounting, legal and advisory service providers providing accounting, legal or advisory support to the Administrator (in particular, an accounting firm, law firm or debt collection company) – the Administrator shall make the collected personal data of the Customer available to the selected provider acting on its behalf only in the case and to the extent necessary to achieve the given purpose of data processing in accordance with this Privacy Policy.

5. PROFILING IN THE ONLINE STORE
5.1 The RODO Regulation imposes an obligation on the Controller to provide information about automated decision-making, including profiling, as referred to in Article 22(1) and (4) of the RODO Regulation, and, at least in these cases, relevant information about the principles of such decision-making, as well as the significance and anticipated consequences of such processing for the data subject. With this in mind, the Controller provides information on possible profiling in this section of the privacy policy.

5.2 The Administrator may use profiling for direct marketing purposes in the Online Store and Online Service, but the decisions made by the Administrator on its basis do not relate to the conclusion or refusal to conclude a Sales Agreement or the possibility of using Electronic Services in the Online Store. The effect of the use of profiling in the Online Store may be, for example, to grant a person a discount, send him/her a discount code, remind him/her of unfinished purchases, send him/her a proposal for a Product that may match the person’s interests or preferences, or offer better conditions compared to the standard offer of the Online Store. Despite the profiling, it is the person who freely decides whether he or she will want to take advantage of the discount received in this way or better terms and conditions and make a purchase from the Online Store.

5.3 Profiling in the Store and Website consists of automatic analysis or prediction of a person’s behavior on the website of the Online Store, e.g. by adding a particular Product to the shopping cart, browsing the page of a particular Product in the Online Store, or by analyzing the previous history of purchases made in the Online Store. The condition for such profiling is that the Administrator has the personal data of the person in question in order to be able to subsequently send him/her, for example, a discount code.

5.4 The data subject has the right not to be subject to a decision that is based solely on automated processing, including profiling, and that produces legal effects with respect to that person or in a similar manner materially affects that person.

6. RIGHTS OF THE DATA SUBJECT
6.1 Right of access, rectification, restriction, erasure or portability – the data subject has the right to demand from the Controller access to his/her personal data, rectification, erasure (“right to be forgotten”) or restriction of processing, and has the right to object to processing, and has the right to portability of his/her data. The detailed conditions for exercising the rights indicated above are indicated in Articles 15-21 of the RODO Regulation.

6.2 Right to withdraw consent at any time – a person whose data is processed by the Controller on the basis of expressed consent (pursuant to Article 6(1)(a) or Article 9(2)(a) of the RODO Ordinance), then he/she has the right to withdraw consent at any time without affecting the legality of the processing performed on the basis of consent before its withdrawal.

6.3 Right to lodge a complaint to a supervisory authority – a person whose data is processed by the Controller has the right to lodge a complaint to a supervisory authority in the manner and mode specified in the provisions of the RODO Ordinance and Polish law, in particular the Personal Data Protection Act. The supervisory authority in Poland is the President of the Office for Personal Data Protection.

6.4 Right to object – the data subject has the right to object at any time – for reasons related to his or her particular situation – to the processing of personal data concerning him or her based on Article 6(1)(e) (public interest or tasks) or (f) (legitimate interest of the controller), including profiling under these provisions. The controller in such a case shall no longer be allowed to process such personal data, unless the controller demonstrates the existence of compelling legitimate grounds for the processing overriding the interests, rights and freedoms of the data subject, or grounds for establishing, asserting or defending claims.

6.5 Right to object to direct marketing – If personal data are processed for direct marketing purposes, the data subject shall have the right to object at any time to the processing of personal data concerning him/her for such marketing, including profiling, to the extent that the processing is related to such direct marketing.

6.6 In order to exercise the rights referred to in this section of the Privacy Policy, the Administrator may be contacted by sending an appropriate message in writing or by e-mail to the Administrator’s address indicated at the beginning of the Privacy Policy or by using the contact form available on the website of the Online Store.

7. ONLINE STORE COOKIES, USAGE DATA AND ANALYTICS
7.1 Cookies are small text information in the form of text files, sent by a server and stored on the side of the person visiting the site of the Online Store (e.g. on the hard drive of a computer, laptop, or smartphone memory card – depending on the device used by the visitor to our Online Store). Detailed information about cookies, as well as the history of their creation can be found, among others, here: http://pl.wikipedia.org/wiki/Ciasteczko.

7.2 The Administrator may process data contained in Cookies when visitors use the website of the Online Store for the following purposes: 7.2.1. identifying Service Recipients as logged in to the Online Store and showing that they are logged in; 7.2.2. remembering Products added to the shopping cart for the purpose of placing an Order; 7.2.3. remembering data from completed Order Forms, surveys or login data to the Online Store; 7.2.4. customizing the content of the Online Store website to individual Service Recipients’ preferences (e.g. concerning colors, font size, page layout) and optimizing the use of the pages of the Online Store; 7. 7.2.5. to keep anonymous statistics showing the manner of use of the pages of the Online Store; 7.2.6. remarketing, that is, to study the behavioral characteristics of visitors to the Online Store through anonymous analysis of their actions (e.g. repeated visits to specific pages, keywords, etc.) in order to create their profile and provide them with advertisements tailored to their anticipated interests, also when they visit other websites in the advertising network of Google Inc. and Facebook Ireland Ltd;

7.3 By default, most web browsers available on the market accept the storage of cookies. Everyone has the possibility to determine the conditions for the use of Cookies through the settings of their own web browser. This means that you can, for example, partially restrict (e.g. temporarily) or completely disable the ability to save Cookies – in the latter case, however, this may affect some of the functionality of the Online Store (for example, it may not be possible to pass the Order path through the Order Form due to the failure to remember the Products in the shopping cart during the subsequent steps of placing the Order).

7.4 The settings of your Internet browser regarding Cookies are important from the point of view of your consent to the use of Cookies by our Online Store – according to the regulations, such consent can also be expressed through the settings of your Internet browser. In the absence of such consent, the settings of your Internet browser regarding Cookies must be changed accordingly.

7.5 Detailed information on how to change the settings for Cookies and how to delete them yourself in the most popular web browsers is available in the help section of your web browser and on the following pages (just click on the link):

in Chrome browser
in Firefox browser
in Internet Explorer browser
in the Opera browser
in the Safari browser
in Microsoft Edge browser
7.6 The Administrator may use Google Analytics, Universal Analytics provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. These services help the Administrator to analyze traffic on the Online Store. The data collected is processed as part of the above services in an anonymized manner (this is so-called exploitation data, which prevents identification of the person) to generate statistics to help administer the Online Store. These data are aggregate and anonymous, i.e. they do not contain identifying characteristics (personal data) of visitors to the Online Store website. When using the above services in the Online Store, the Administrator collects such data as the source and medium of acquisition of visitors to the Online Store and the way they behave on the Online Store website, information about the devices and browsers from which they visit the site, IP and domain, geographical data and demographic data (age, gender) and interests.

7.7 It is possible for a person to easily block Google Analytics from sharing information about their activity on the Online Store website – for this purpose, you can install a browser add-on provided by Google Inc. available here: https://tools.google.com/dlpage/gaoptout?hl=pl.

7.8 The Administrator may use on the Online Store the Facebook Pixel service provided by Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland). This service helps the Administrator measure the effectiveness of advertisements and learn what actions visitors to the Online Store take, and display tailored advertisements to those visitors.You can find detailed information about the operation of the Facebook Pixel at the following web address: https://www.facebook.com/business/help/742478679120153?helpref=page_content.

 

7.9 You can manage the operation of the Facebook Pixel through the ad settings in your Facebook.com account: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.

8. FINAL PROVISIONS
8.1 The Internet store may contain links to other websites. The Administrator urges you to read the privacy policy established there after you go to other sites. This privacy policy applies only to the Administrator’s Online Store.